“Communicating effectively and efficiently with members in the new world”

Guest speaker Carmen Bekker
Partner, Customer Brand & Marketing Advisory
KPMG

The event wass held in Sydney and livestreamed to KPMG’s offices in Melbourne, Brisbane and Adelaide.

We invited you to join FEAL and KPMG for lunch where Carmen Bekker presented KPMG’s consumer research and talk to how funds can approach their marketing and communications in the new world.

Cost: FEAl members $0, Non members $120 (inc gst)
Dress code: business attire

The Your Future Your Super measures are expected to result in a move from default fund flows to funds needing to market to individuals as a fund of choice. At the same time the measures introduce new challenges around marketing and other spend that might be used to promote your brand. KPMG has access to recent research around trends in consumer motivations, attitudes and expectations, and expertise in transforming approaches to marketing and consumer communications.

Carmen is a KPMG Partner specialising in Customer, Brand & Marketing Advisory and currently runs our ASPAC customer team. Carmen works alongside some of Australia’s best Marketing and Customer teams delivering transformational customer led strategy, operations and experience. Carmen runs the CMO Advisory helping clients achieve the very best from their Marketing and Communications functions from people to technology. Carmen’s focus is on delivering customer centric results for her clients.

Carmen has more than 20 years’ experience managing complex, multi-regional marketing and communications issues for clients with one key passion; to grow clients’ brands and their businesses. She was based in London for over 15 years, and has worked with leading international brands in London, Europe, USA and Australia, She developed transformational strategy and campaigns for major global brands.

Presented in partnership with