Research

CSBA Superannuation Customer Experience Benchmarking Program

How does your fund compare?

With the world changing so fast, measuring, monitoring and tracking member and employee satisfaction has never been more important.

Created in conjunction with FEAL (Fund Executives Association Limited) and Melbourne Business School in 2009, this longstanding CX research program provides Australian Superannuation funds with consistent tracking measurement of member and employer satisfaction, NPS, trust, advocacy and loyalty.

Independent and best practice, this cost efficient, syndicated research program will provide your fund with essential customer insights and critical knowledge around:

• Which member cohorts are most likely to leave and why

• Specific opportunities to improve satisfaction and retention

• Data analysis across various member cohorts and demographics

• Emerging trends, attitudes and behaviours

Join us for the July 2022 wave

• Robust sample

• Insights plus dashboard reporting

• Customisable questions and data variables available